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Consumers do not have a passive relationship with brands they love and use on a regular basis. The ability to evoke a strong connection and emotional response to a brand is the hallmark of great brands and the characteristic that distinguishes them from their competitors. Packaging is the soul of the brand and it must deliver the complete brand essence which ultimately differentiates your brand in the marketplace.
How a brand connects with consumers usually begins with an extraordinary taste experience or by eye-catching and appealing visual graphics. Unique brand connections can also happen by "word of mouth" recommendations from friends, online social media and apps, respected associated, industry publications and professionals, or by simply creating the perfect price-value relationship.
THE IMPORTANCE OF STRONG BRANDING AND PACKAGE DESIGN
Strong labels create a unique visual identity through the symbols, graphics, fonts, colors, and other visual elements of the brand signature, the label. All of these elements work to create "visual pop" and an immediate consumer connection with the brand. When all of the right branding elements are present, it's really something to celebrate!
The process of discovery starts with the first point of contact with your brand by consumers. With wine and spirits, the discovery process is very powerful through both visual and sensory touchpoints. This discovery experience can start in a restaurant or bar, at a friend's house, online, or at a retailer.
A company's most valuable and enduring asset is its brand. Strong brands stimulate loyalty and capture market share from competitors by influencing and changing consumer behavior. We work with our winemakers and distillers to create unique brand personalities that ultimately create an emotional connection with consumers. Our goal is to create "favorite brands" among consumers, by creating an intimate relationship between consumers and your wines and spirits.
LUXE believes in the importance of powerful brand imaged to initiate brand trial and in creating longterm brand relationships. Along with the correct pricing strategy, visual branding is a very important factor in exciting both the trade and consumer about your brand. This is increasingly more and more important in a very crowded marketplace - breaking through the clutter is paramount. Our LUXE team has a unique expertise in brand building and brand development.
CREATING POWERFUL BRAND RELATIONSHIPS